Amazon is making returns faster and easier for buyers — but significantly riskier for sellers.

Starting February 8, 2026, Amazon will remove the long-standing exemption for high-value items from its Prepaid Return Label (APRL) program. From that point on, all eligible U.S. seller-fulfilled returns will be handled through an automated system, regardless of item price.

For sellers, this is not an operational tweak. It is a direct shift of financial risk.

Launching your own product line through OEM manufacturing should be exciting—yet for many new e-commerce brands, it becomes a costly lesson in what can go wrong. The difference between a smooth launch and a failed one often comes down to avoiding a few critical, yet common, mistakes. Here are the three biggest pitfalls and exactly how to steer clear of them.

The EU Deforestation Regulation (EUDR) is a transformative new law that links market access to sustainable sourcing. If you deal in cattle, cocoa, coffee, palm oil, soy, wood, or rubber—or products containing them—complying with the EUDR is mandatory for selling in the EU. This guide breaks down what you need to know and do.

A major change is coming for any business importing goods into the EU. Starting 1 January 2026, the long-standing customs duty exemption for packages valued under €150 will be removed. This reform means all imports, regardless of value, will be subject to standard duties, directly impacting e-commerce brands, SMEs, and frequent importers.